Student presentations: Joy, Antonio, Myah, Alexis, Zanesha
Mission Statements and Tag Lines
Brit + Co
Start with a simple statement using this formula:
1. Who you are
2. What you do
3. Who you do it for
4. Where you do it (optional)
|Who you are
||What you do
||Who you do it for
||Where or how you do it (optional)
|Brit + Co is a media company
||that inspires, educates and entertains
||real women with a creative spirit.
Sample mission statements:
Brit + Co
Identify Your Target Audience
Target Audience Profile #1
Example of a target audience profile: https://www.youtube.com/watch?v=NDEqLkqUryY
Target Audience Profile #2
1) Who are your target readers?
2) What are their needs?
3) How can your publication fulfill those needs?
Using theNeedfinding Toolkit, design a needfinding experiment that will help you get to know your target readers and their needs. It can be a focus group, an online questionnaire or a series of one-on-one interviews. Unlike with most journalism assignments, you MAY interview friends, relatives, roommates, co-workers but they must be in the target audience for your publication. Draft questions that will help you understand your target readers and their needs better. You may ask specific questions about the type of content your publication should include, advertisers that would appeal to readers, logos, design, story ideas, etc.